My company, Ghana Free Zones Authority, within the realm of marketing, strives to attract foreign and local investment in Ghana that gears towards exports.
Our marketing strategies centered on pitching the fundamentals of our attributes to local and foreign nationals who fit our criteria without treating them as separate entities.
After being exposed to global marketing strategies from Simon Page (CIM), I have, together with my marketing team, been able to compartmentalize these entities and treated each one with their requisite systems of approach that, to a certain extent, have achieved the desired result.
Michael Akonta